Mushkin introduces Safe and Protect Packaging (SPP)

[Dark Ride]

The world's renowned brand of performance RAM, Mushkin, has launched a new packaging design called Safe and Protect Packaging (SPP). The SPP is a smartly designed black plastic casing enveloped in a cardboard sleeve. Mushkin is the first in the world to introduce an alternative packaging form, away from the conventional blister pack.

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The new SPP format will store RAM safely and firmly with its strong plastic case, reinforced with a thick cardboard sleeve. The plastic case is made with anti-static material to serve as an extra protection. This packaging is expected to enhance its product stand-out on retail shelves as well as perfectly matching to its brand image.

Aside from the safe and protect properties, the SPP is able to contain various types of Mushkin memory modules (DIMM and/or SO-DIMM) and it can also hold up to 6 pcs of RAM (4 DIMMs & 2 SO-DIMMs) as well as an instruction leaflet. The packaging also comes with a CD/DVD slot.

“At Mushkin, we always strive to do things differently and provide more to consumers. This SPP is the first of its kind in the RAM market and will benefit both retailers and consumers. Apart from this, we will continue to innovate and develop new products to bring more to our consumers,” said Mr. Zikria “Saki” Hoffmann, general manager of Mushkin Europe.


And the best news is – this really cool packaging design comes to consumers with any Mushkin RAM products at no additional costs.

[newtekie1]

This is great if you like to buy RAM just to store it. Otherwise it is pretty useless.

[cdawall]

it looks just like a DVD case is there any point whatsoever?

[russianboy]

ooo a new case. I must buy memory!

[Darknova]

Mushkin is the first in the world to introduce an alternative packaging form, away from the conventional blister pack.

Ever bought crucial? that comes in a cardboard box and anti-static bags...not a blister pack...

But woo...I buy memory, it goes in my PC...when I'm done with it, it goes in to another PC or the bin (depending on condition). So it's nothing special tbh.

[Urlyin]

ooooo ... it's like one of the main vendors that support our web site ... lets bash it some more .. :nutkick: I think it looks better and has a reuse instead of the cheap plastic packing you get with most ... that you have to toss after you open it .. some of us do have memory just laying around and this does help protect them .... meh but it's not anything super but it does give us a chance to support those that support us .. :toast:

[cdawall]

ooooo ... it's like one of the main vendors that support our web site ... lets bash it some more .. :nutkick: I think it looks better and has a reuse instead of the cheap plastic packing you get with most ... that you have to toss after you open it .. some of us do have memory just laying around and this does help protect them .... meh but it's not anything super but it does give us a chance to support those that support us .. :toast:

hey wait i got buy mushkin ram and then you get a free DVD case with it :rockout:

or maybe they will give us games when we buy their ram like with vid cards now that would be a usefull case :toast:

[lemonadesoda]

ooooo ... it's like one of the main vendors that support our web site ... lets bash it some more .. :nutkick: I think it looks better and has a reuse instead of the cheap plastic packing you get with most ... that you have to toss after you open it .. some of us do have memory just laying around and this does help protect them .... meh but it's not anything super but it does give us a chance to support those that support us .. :toast:
Hey wait, I hadn't realised TPU was biased toward sponsors and cash for recommendations! :wtf:

[erocker]

It sure in the hell beats a stupid blister pack. I think it's a great idea since alot of ram gets damaged during shipping. Mushkin is top quality stuff, why not put it in high quality packaging that you are more likely to save than throw out?

[Sasqui]

What a useless story - have you ever seen the fancy plexiglass slide-open case that GEiL uses for it's sticks (or at least used to)? It's bulletproof!

Edit: ok, not a useless story, but close.

[cdawall]

It sure in the hell beats a stupid blister pack. I think it's a great idea since alot of ram gets damaged during shipping. Mushkin is top quality stuff, why not put it in high quality packaging that you are more likely to save than throw out?

yeah thats true i hate blister pacs the things are always a pain to open and these are reusable mushkin is helping the enviroment AHHHHHHH

[Urlyin]

Hey wait, I hadn't realised TPU was biased toward sponsors and cash for recommendations! :wtf:

not bias ... and certainly we can be objective .. it's the constant negative posts that serve no purpose... it's just a memory case and no reason to bash it ... I wanted some members to realize that there are those that do help support us ... so an objective remark is considerate .. but don't bash it because you can ...

[pt]

ooooo ... it's like one of the main vendors that support our web site ... lets bash it some more .. :nutkick: I think it looks better and has a reuse instead of the cheap plastic packing you get with most ... that you have to toss after you open it .. some of us do have memory just laying around and this does help protect them .... meh but it's not anything super but it does give us a chance to support those that support us .. :toast:

send me some ram or i wil bash it :p
NOW!

[3991vhtes]

i do agree with the people that think it looks like a DVD case.

[Urlyin]

send me some ram or i wil bash it :p
NOW!

it's on its way ... wait for it .. :nutkick:

[cdawall]

it's on its way ... wait for it .. :nutkick:

rofl i want some redline DDR1 2X1gb single channel 2.0 cas etc. would be nice for me and i happen to like to talk more than quiet old PT

[Urlyin]

rofl i want some redline DDR1 2X1gb single channel 2.0 cas etc. would be nice for me and i happen to like to talk more than quiet old PT

Well if and when I upgrade I can sell you my Redline 2X1gb set cheap ...

[3991vhtes]

I don't want to start a flame war or anything. but, I don't like mushkin....I like Kingston or Corsair RAM.

[cdawall]

Well if and when I upgrade I can sell you my Redline 2X1gb set cheap ...

cheap as in free?

j/k

see i already get to reserve them ehh


and i want them sent in one of those fancy DVD cases to

[3991vhtes]

and i want them sent in one of those fancy DVD cases to
:roll:

[Urlyin]

:roll:

hehe ... he can wait for it too ... :slap:

[HookeyStreet]

I like the idea of a reusable protective case......I hate blister packs :mad:

At least this way the RAM will be safe if you decide to re-sell or RMA it ;)

[Duonger]

I don't want to start a flame war or anything. but, I don't like mushkin....I like Kingston or Corsair RAM.


why not?

[3991vhtes]

why not?
I've had better expirences w/ Kingston or Corsair.

[Fleekar]

It's gonna become a standard right? So whether we like it or not its comin.

I think its ok, but not worth showing off to the world

[WarEagleAU]

Is it supposed to help with Shipping of said products? Im not understanding their thinking unless your like Newegg.com or Compusa or something.

[Darkrealms]

I wonder if they'd be interested in producing this as a DVD case? When I first saw the pictures I was thinking "Great a new thinner DVD case!" Thought it was kinda odd it was made by Mushkin.

RAM WARS! I like Corsair because of my luck with them and they're lifetime (whatever that means) warranty (not that I've had to use it).

{Slaps Hand} Sorry

[pt]

I wonder if they'd be interested in producing this as a DVD case? When I first saw the pictures I was thinking "Great a new thinner DVD case!" Thought it was kinda odd it was made by Mushkin.


same tought :laugh:

[Grings]

I don't want to start a flame war or anything. but, I don't like mushkin....I like Kingston or Corsair RAM.

have you ever owned any mushkin ram?

[error_f0rce]

Like they said, it's provided at no extra expense to the customer... now that's service! If only other companies would make similar investments in consumer interest, instead of pinching every penny they can from us and using cheap material to house and ship expensive products.

If other companies followed this example, I know I'd feel more valued as a customer.

lol, Mushkin.... stickin it to da man! :D:rockout:

[3991vhtes]

have you ever owned any mushkin ram?

yes. but i got better performance w/ my corsair.

[Casheti]

It looks like a DVD case because it's recycleable.

After you have removed the ram it doubles as a DVD case, no waste packaging :)

[Wile E]

I like it. I always have memory just laying about somewhere around here. A couple of those cases would be nice to have.

[Judas]

Hmm ... Well i guess the dvd slot could be used for some thing useful, like hiding your dvd porn films in.
I'm quite sure the wife wont think of looking there :p

[tkpenalty]

I stabbed myself opening a blister pack so this is a great option.

[Misiowiec]

"Mushkin is the first in the world to introduce an alternative packaging form, away from the conventional blister pack."

Well call my cynical, but I'll pass on passing this important piece of news on. It's good to introduce better packaging, but to call it innovative and to write a news story about it is just plain silly. Please, no more own-trumpet-blowing you bad tech companies, I'm going deaf from all the noise!

[DanTheBanjoman]

I currently use my Kingston packages for all kinds of modules. Besides that I have one of those carboard boxes with plastic in them to hold modules. (those 10 packs) Dane elec already used normal CD boxes for memory as well. So I do have to agree with the skepticism about being the first on the planet that doesn't use the same packaging.
However, they seem like nice boxes, can keep them in DVD racks for example, just like the CD boxes from Dane Elec could be placed in CD racks. Quite nice to store stuff that way, doesn't get lost as fast.

[Xaser04]

Mushkin is the first in the world to introduce an alternative packaging form, away from the conventional blister pack.



Whilst the news story is worthwhile can't the above be removed considering its complete and utter B/S

[Sasqui]

Personally, I like storing my ram in my motherboard ;)

[Misiowiec]

Personally, I like storing my ram in my motherboard ;)

I second that :)

Any "spare" PC parts I sell on eBay strait away, no need for any spares.

[Grings]

my spare parts sit around until i have enough to build another rig, plus its handy if a component dies

[Wile E]

my spare parts sit around until i have enough to build another rig, plus its handy if a component diesDitto. I also give a good bit of it away to family members, or friends in need.

[Dark Ride]

Whilst the news story is worthwhile can't the above be removed considering its complete and utter B/S
No, because it's part of the press release.