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View Full Version : Google Gets Into In-game Advertising

malware
11-10-2007, 08:58 AM
Google said Thursday it is testing ways to deliver ads in computer games but declined to comment on the Internet buzz that it will be in the market by year's end.
We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser,We are currently in tests to determine the best approach to in-game advertising.
the Internet colossus said in a written response to an AFP query. Google bought in-game advertising firm AdScape for 23 million dollars in February. Advertising in video games is considered a powerful marketing tool because messages can be tailored to precise demographic groups and players focus intensely on game scenes, remembering what they see there.

Source: Yahoo! News (http://news.yahoo.com/s/afp/20071108/tc_afp/lifestyleitinternetgamecompanygoogle;_ylt=AjaONYSu T6mja7fa8o6JRr8jtBAF)
N-Gen
11-10-2007, 09:01 AM
Seems like someone is trying to take over the world lmao
rwerp
11-10-2007, 10:57 AM
Grrr... what a way to ruin an RPG game experience.
WarEagleAU
11-10-2007, 03:02 PM
I hate in game Adverts. More so since they arent lowering the games price.
bassmasta
11-10-2007, 04:02 PM
i'd rather pay eighty dollars for a game with advertising than pay five dollars for a game with a subscription.
[I.R.A]_FBi
11-10-2007, 04:08 PM
only things ads affect are my annoyance level ...
bassmasta
11-10-2007, 09:27 PM
what about bf2142 ads? they were fairly funny.
Fuse-Wire
11-10-2007, 09:46 PM
only adverts i ever see in game happen to be big NVIDEA ones at the start of games or take motor sport games (GT, Forza) the advertising in them is nessasary. but i havnt a clue what advertising you guys are on about.....
cdawall
11-10-2007, 09:51 PM
if it makes online games subscription free its fine by me but till then i wont buy a game i have to pay for monthly. its not a fucking rental put some ads on your server and pay for it that way ---insert name of shitty game company here---
F-22
11-11-2007, 08:42 AM
Google's doing whatever it takes to get the whole world to absolutely love them. Then once they've got us in their grip, they'll start pulling more and more crap like this.